Responsible for identifying collateral needs for monthly product focuses and new product launches, develops competitive positioning and copy to be briefed into Creative partners for asset creation.
Point of contact for all marketing-related business with International Distribution Partners, responsible for communicating marketing initiatives, evaluating collateral proposals, and their monthly social media plans to ensure brand continuity across markets.
Conducts market research and competitive analysis to identify opportunities and inform decision making ahead of developing go-to market strategy.
collaborates with Sales and Education teams to develop content for product trainings, consumer-facing events, and internal onboarding programs.
Leads research and development of retail support items such as printed materials, displays, and apparel.

Developed and implemented seasonal planogram updates for multiple store formats, tailored to each respective audience to boost productivity and increase profitability across open-sell and department stores.
Adapted HQ design concepts for new beauty counters, tester unit updates, and open-sell formats to better fit the local market and comply with retailer guidelines.
Collaborated with cross functional teams to strategize and design exceptional brand presentation in new retail landscapes; ie. Ulta Beauty at Target, Sephora at Kohl’s.
Worked closely with external vendors to review and approve technical drawings, materials options, and visual proofs.
Oversaw on-site installation of new shops, renovations, and special projects to provide additional support and quality control.

Key point of contact for new department store installations tasked with coordinating logistics, communications, set-up; 54 new counters in less than 3 years.
Created visual merchandising directives for field and retail partners for clear in-store execution while maintaining brand standards.
Managed budget and expenditures specific to visual updates, counter maintenance, travel & expenses.
Responsible for maintaining Sephora timelines and collaborating with internal partners and vendors to ensure key milestones and deliverables were submitted to the retailer.